مقالات و تحقیق آماده
ارائه محصولات فایلی و دانلودی برای شما عزیزان
مقالات و تحقیق آماده
ارائه محصولات فایلی و دانلودی برای شما عزیزاندانلود 4 مقاله جدید لاتین سیستم های کاری با عملکرد بالا همراه با مدل
4 مقاله جدید لاتین سیستم های کاری با عملکرد بالا همراه با مدل
فرمت فایل دانلودی: .zipفرمت فایل اصلی: pdf
تعداد صفحات: 98
حجم فایل: 979 کیلوبایت
قیمت: 24000 تومان
4 مقاله جدید انگلیسی با موضوع سیستم های کاری با عملکرد بالا همراه با مدل، در قالب فایل pdf. سه مقاله مربوط به سال 2014 و یکی مربوط به سال 2011 می باشد.
سیستمهای کاری با عملکرد بالا، سازمانهایی هستند که از یک رویکرد مدیریتی متفاوت نسبت به دیگر سازمانها استفاده می کنند. هدف این رویکرد، افزایش سطح عملکرد سازمان از راه مشارکت و مداخله بیشتر کارکنان است.
High-Performance Work Systems, Corporate Social Performance and Employee Outcomes: Exploring the Missing Links; 2014
High-Performance Work Systems and Organizational Performance in Emerging Economies: Evidence from MNEs in Turkey; 2014
Walking the Tightrope: an Assessment of the Relationship between high-performance work systems and organizational ambidexterity; 2011
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دانلود 5 جدید لاتین کارآفرینی همراه با مدل
5 جدید لاتین کارآفرینی همراه با مدل
فرمت فایل دانلودی: .zipفرمت فایل اصلی: pdf
تعداد صفحات: 104
حجم فایل: 1782 کیلوبایت
قیمت: 24600 تومان
مجموعه 5 مقاله انگلیسی با موضوع کارآفرینی همراه با مدل. کلیه مقالات مربوط به 2012 تا 2015 می باشند.
- A Corporate Social Entrepreneurship Approach to Market-Based Poverty Reduction;2015
- Senior ENTREPRENEURSHIP In AUSTRALIA: An EXxploratory Approach;2015
Sustainable Entrepreneurship and Corporate Political Activity: Overcoming Market Barriers in the Clean Energy Sector; 2013- Action and Action-Regulation in Entrepreneurship Evaluating a Student Training for Promoting Entrepreneurship; 2012
Academics’ start-up intentions and knowledge filters an individual perspective of the knowledge spillover theory of entrepreneurship; 2014
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دانلود انگلیسی؛ ایجاد وفاداری به نام تجاری از طریق مالکیت سهام فردی
انگلیسی؛ ایجاد وفاداری به نام تجاری از طریق مالکیت سهام فردی
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 10
حجم فایل: 97 کیلوبایت
قیمت: 20000 تومان
Abstract:
Building brand loyalty has become more important, yet more difficult to achieve in today’s marketplace. This research investigates a possible avenue for building brand loyalty that is not directly related to the marketing of the product – attracting individual investors in the brand’s corporate parent. A survey of over 500 individual investors revealed that individual investors do tend to buy brands from companies in which they hold stock, and investors may buy stock in a company because they have
experience with the brand. In contrast with brand loyalty, where consumers will not buy competitive offerings, individual investors indicated they would buy competitive offerings, suggesting that stock ownership is more likely to lead to repeat purchase behavior, but not brand loyalty.
Keywords: Brand loyalty, Repeat buying, Buying behaviour, Investors, stocks and shares
Author(s): Denise D. Schoenbachler, Geoffrey L. Gordon and, Timothy W. Aurand
Source: Journal of Product & Brand Management, Volume 13-Number 7 · 2004 · pp. 488-497
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2004
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دانلود B2B e-marketplace: an e-marketing framework for B2B commerce
B2B e-marketplace: an e-marketing framework for B2B commerce
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 20
حجم فایل: 110 کیلوبایت
قیمت: 20000 تومان
Abstract:
Keywords: Small to medium-sized enterprises, Business-to-business marketing, Marketing, Internet, Communication technologies, Competitive advantage
Author(s): Woon Kian Chong, Mathew Shafaghi, Christopher Woollaston and Vincent Lui
Source: Marketing Intelligence & Planning. Vol. 28 No. 3, 2010
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2010
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دانلود B2B relationship marketing analytical support with GBC modeling
B2B relationship marketing analytical support with GBC modeling
فرمت فایل دانلودی: .pdfفرمت فایل اصلی: pdf
تعداد صفحات: 11
حجم فایل: 279 کیلوبایت
قیمت: 20000 تومان
Abstract:
Purpose – Discrete choice modeling has been discussed by both academics and practitioners as a means of analytical support for B2C relationship marketing. This paper aims to discuss applying this analytical framework in B2B marketing, with an example of cross-selling high-tech services to a large business customer. This example is also used to show how an algorithm of genetic binary choice (GBC) modeling, developed by the author, performs in comparison with major techniques used nowadays, and to analyze the financial impact of these different approaches on profitability of B2B relationship marketing operations.
Design/methodology/approach – Predictive models based on the regression analysis, the classification tree and the GBC algorithm are built and analyzed in the context of their performance in optimizing cross-selling campaigns. An example of business case analysis is used to estimate the financial implications of the different approaches.
Findings – B2B relationship marketing, although differing from B2C in many aspects, can also benefit from analytical support with discrete choice modeling. The financial impact of such support is significant, and can be further increased by improving the predictive accuracy of the models. In this context the GBC modeling algorithm proves to be an interesting alternative to the algorithms used nowadays.
Research limitations/implications – The generalizability of the findings, concerning performance characteristics of the algorithms, is limited: which method is best depends, for example, on data distributions and the particular relationships being modeled.
Practical implications – The paper shows how B2B marketing managers can increase the profitability of relationship marketing using discrete choice modeling, and how implementing new algorithms like the GBC model presented here can allow for further improvement.
Originality/value – The paper bridges the gap between research on binary choice modeling and the practice of B2B relationship marketing. It presents a new possibility of analytical support for B2B marketing operations together with financial implications. It also includes a demonstration of an algorithm newly developed by the author.
Keywords: Business-to-business marketing, Relationship marketing, Modelling, Marketing strategy
Author(s): Wojciech Peter Latusek
Source: Journal of Business & Industrial Marketing 25/3 (2010) 209–219
Subject: مدیریت بازاریابی
Category: مقاله مجله
Release Date: 2010
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